Geometry Lab / Field guide
Brand Geometry
Simple forms.
Deliberate relationships.
How simple shapes become a mark.
Form sets a tone. Context gives it meaning.
Same forms. Different proportions. Different weight.
Repeat an element around a shared center.
The gaps belong to the mark, too.
Consistency creates order. Variation creates emphasis.
Same shape, same size. Only position changes.
Perfect geometry
≠ good design.
Precision is a tool.
Judgment is the skill.
Same module, size and radius. Only repetition changes.
Equal bounds ≠ equal area. Optical size is a visual decision.
Keep the elements that make the mark distinctive.
Test the mark at the size people will see.